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±³¼ö, Æ®·»µå ¿¬±¸ÀÚ, ÄÁ¼³ÅÏÆ®, ÀÛ°¡. ¼­¿ï´ëÇб³ »ýÈ°°úÇдëÇÐ ¼ÒºñÀÚÇаú¿¡¼­ ÇлýµéÀ» °¡¸£Ä¡°í, »ýÈ°°úÇבּ¸¼Ò ¼ÒºñÆ®·»µåºÐ¼®¼¾Å͸¦ À̲ø¸ç ¼ÒºñÆ®·»µå¸¦ ¿¬±¸ÇÏ°í ÀÖ´Ù. ¼­¿ï´ëÇб³ ±³À°»ó, ¸ÅÀÏ°æÁ¦½Å¹® Á¤Áø±â¾ð·Ð¹®È­»ó, Çѱ¹¼ÒºñÀÚÇÐȸ ÃÖ¿ì¼ö³í¹®»ó, Çѱ¹Á¤Ã¥ÇÐȸ Çмú»ó, Çѱ¹°¶·´ ÃÖ¿ì¼ö³í¹®Áöµµ»ó, Çѱ¹¸¶ÄÉÆÃÇùȸ °ø·Î»ó, ÇÑÁ߰濵´ë»ó ÇÑÁß°æÁ¦Çù·Â»ó µîÀ» ¼ö»óÇß´Ù. ÄÚ¿þÀÌ, ¾Æ¸ð·¹ÆÛ½ÃÇÈ, ¿¡¹ö·£µå, Çö´ëÀÚµ¿Â÷, »ï¼ºÀüÀÚ, SKÅÚ·¹ÄÞ, LGÀüÀÚ, CJ±×·ì, ½ÅÇÑÄ«µå, Çѱ¹¿Ü½Ä»ê¾÷¿¬±¸¿ø, ½Å¼¼°è±×·ì, SK°æ¿µ°æÁ¦¿¬±¸¼Ò, ·Ôµ¥¸¶Æ®, Á¦Àϱâȹ, ÇѶó¸¶À̽ºÅÍ, AKÇöóÀÚ µî ¿©·¯ ÁÖ¿ä ±â¾÷µéÀ» ÀÚ¹®Çϸç, ÀÌ·ÐÀû Áö½Ä°ú ½Ç¹«Àû °æÇèÀÇ ½Ã³ÊÁö¸¦ µµ¸ðÇÏ´Â µ¥µµ ÈûÀ» ½ñ°í ÀÖ´Ù.

KBS ÇØÇÇFM¿¡¼­ ¡¸±è³­µµÀÇ Æ®·»µå Ç÷¯½º¡¹¶ó´Â ¶óµð¿À ÇÁ·Î±×·¥À» ÁøÇàÇßÀ¸¸ç, Çѱ¹Çü ´ë±Ô¸ð ¿Â¶óÀÎ °ø°³°­Á K-MOOC¿¡¼­ ¼ÒºñÀÚ¿Í ½ÃÀå À̶ó´Â °­Á¸¦ ¿î¿µÇÏ°í ÀÖ´Ù. ÃÖ±Ù¿¡´Â À¯Æ©ºê ä³Î ¡¸Æ®·»µåÄÚ¸®¾ÆTV¡¹¸¦ °³¼³ÇØ Æ®·»µå °ü·Ã ÄÜÅÙÃ÷¸¦ ¾÷·ÎµåÇÏ°í ÀÖ´Ù.

12³â° [Æ®·»µå ÄÚ¸®¾Æ] ½Ã¸®Á ¸Å³â ÁýÇÊÇÏ¸ç ¾ðÅÃÆ®¡¤´ºÆ®·Î¡¤¼¼Æ÷¸¶ÄÏ¡¤ÇÊȯ°æ¡¤°¡½Éºñ¡¤Æí¸®¹Ì¾ö¡¤1ÄÚ³ë¹Ì µîÀÇ Æ®·»µå ½ÅÁ¶¾î¸¦ ¹ßÇ¥ÇÑ ¹Ù ÀÖ´Ù. ±× ¿Ü¿¡µµ ¡º2020 Consumer Trend Insights¡»(¡ºÆ®·»µå ÄÚ¸®¾Æ 2020¡» ¿µ¹®ÆÇ), ¡ºÆ®·»µå ·Îµå: ´º¿å ÀÓÆļ­ºí¡», ¡ºÆ®·»µå Â÷À̳ª¡»(°øÀú), ¡º·°¼Å¸® ÄÚ¸®¾Æ¡» µîÀÇ ¼Òºñ¡¤Æ®·»µå °ü·Ã °æÁ¦°æ¿µ¼­¿Í ¡º¾ÆÇÁ´Ï±î ûÃáÀÌ´Ù¡», ¡ºÃµ ¹øÀ» Èçµé·Á¾ß ¾î¸¥ÀÌ µÈ´Ù¡», ¡º±è³­µµÀÇ ³»:ÀÏ¡», ¡º¿õÅ©¸° ½Ã°£µµ ³» »îÀ̴ϱ µîÀÇ ¿¡¼¼À̸¦ Ãâ°£Çß´Ù.

Rando Kim is a professor in the Dept. of Consumer Science(DCS), Seoul National University(SNU) and the head of Consumer Trend Center(CTC), SNU. As a specialist in consumer behavior and market trend analysis, he has written more than 20 books including Trend Korea series, Trend China, What Consumers Want , and Luxury Korea. He also wrote essay books, Amor Fati , Future and My Job, and Youth, It s Painful which is sold three million copies in 14 countries. He has conducted research projects about consumer needs finding, new product planning, and market trend probing for Korea s major companies like Samsung, LG, SK, CJ, Hyundai Motors, Amore Pacific, Lotte, Fursys, Nongshim, and Coway.

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