Àß³ª°¡´Â ¡®±Û·Î¹ú ÀÎÀçµé¡¯ÀÇ ½Ç¼ö ¾øÀÌ ÀÛ¼ºÇÏ°í ¿øÇÏ´Â ¹ÝÀÀÀ» ²ø¾î³»´Â ¿¹ÀÇ ¹Ù¸¥ ºñÁî´Ï½º ±Û¾²±â!!ÀÌ Ã¥ ¡º¿¹ÀÇ ¹Ù¸¥ ºñÁî´Ï½º ¿µ¾î À̸ÞÀÏ&äÆá»Àº ´Ù¾çÇÑ ºñÁî´Ï½º ½Ç¹« ÇöÀå¿¡¼ ¹Ù·Î »ç¿ëÇÒ ¼ö ÀÖ´Â »óȲº° 80°³ÀÇ ¸ÞÀÏ ¿¹¹®°ú 20°³ÀÇ Ã¤Æᤸ޽ÅÀú ¿¹¹®, ±×¸®°í ¹Ù²ã ¾µ ¼ö ÀÖ´Â ¾à 500°³ÀÇ ¹®ÀåÀ¸·Î ±¸¼ºµÇ¾î ÀÖ´Ù. ƯÈ÷, Ã¥¿¡ ³ª¿Í ÀÖ´Â ¡®¿¹¹®¡¯°ú ¡®¹Ù²ã ¾µ ¼ö Àִ ǥÇö¡¯ Àüü¸¦ ¡®¿µ¹® ÅÛÇø´¡¯À¸·Î Á¦°øÇÏ°í ÀÖ¾î ´Ù¿î·Îµå ÈÄ ÇÊ¿äÇÒ ¶§ ¹Ù·Î »ç¿ëÇϰųª ÀϺΠǥÇö¸¸ ¹Ù²ã¼ »ç¿ëÇÔÀ¸·Î½á ºñÁî´Ï½º ¸ÞÀÏÀÛ¼º¿¡ µå´Â ½Ã°£À» Àý¾àÇØ ÁÙ °ÍÀÌ´Ù.
±Û·Î¹ú ±¤°íȸ»ç ¸Åĵ¿¡¸¯½¼¿¡¼ ±âȹº»ºÎÀå(Ç÷¡´× º»ºÎÀå)¡¤°æ¿µ±âȹÀÌ»ç(À̱×Á¦Å¥Æ¼ºê Ç÷¡´× µð·ºÅÍ)¸¦ ¸Ã°í ÀÖ´Ù.
¹Ì±¹ Á¶Áö¿ö½ÌÅÏ´ëÇÐ ¿¤¸®¾ù ±¹Á¦°ü°è´ëÇпø¿¡¼ µ¿¾Æ½Ã¾Æ¸¦ Àü°øÇÏ¿© ¼®»ç ÇÐÀ§¸¦ ¹Þ¾Ò´Ù. ÀϺ» ±¤°íȸ»ç ÇÏÄíÈ£µµ¿Í »óÇÏÀÌ ÇÏÄíÈ£µµ, TBWA/HAKUHODO¸¦ °ÅÃÄ 2014³âºÎÅÍ ¿Ü±¹°è ±¤°íȸ»ç ¸Åĵ¿¡¸¯½¼ µµÄì »ç¹«½Ç¿¡¼ Àü·« ºÎ¹® Ã¥ÀÓÀÚ·Î ÀÏÇÏ°í ÀÖ´Ù. Áö±Ý±îÁö ±¹³»¿Ü 100°³ ÀÌ»óÀÇ ºê·£µå Àü·« ÀԾȿ¡ °ü¿©ÇßÀ¸¸ç, ´Ù¼öÀÇ °¿¬ °æÇèÀ» ½×Àº °¿¬ÀÚÀ̱⵵ ÇÏ´Ù. Ä ±¹Á¦±¤°íÁ¦, ¾Æ½Ã¾Æ ÅÂÆò¾ç ±¤°íÁ¦, APAC ¿¡ÇǾî¿öÁî µî¿¡¼ ¼ö»óÇÑ °æ·ÂÀÌ ÀÖ´Ù.
´Ù¾çÇÑ °í°´µé°ú ¸¸³ª´Â ºñÁî´Ï½º ÇöÀå¿¡¼ ÀÏ»óÀûÀ¸·Î ¿µ¾î¸¦ »ç¿ëÇÏ°í ÀÖÀ¸¸ç, »ç³»?¿Ü¿¡¼ ºñÁî´Ï½º ¿µ¾î¸¦ °¡¸£Ä¡´Â °»ç·Îµµ È°µ¿ÇÏ°í ÀÖ´Ù. ¼¾µ§Ä«À̱â EMC ºñÁî´Ï½º ¿µ¾î °»ç, ¾Æ¿À¾ß¸¶°¡ÄíÀδëÇÐ ´ëÇпø ±¹Á¦ ¸Å´ÏÁö¸ÕÆ® ¿¬±¸°ú MBA(ºê·£µå Àü·«) ½Ã°£ °»ç, ¸ÞÀÌÁö´ëÇÐ °æ¿µÇкΠ°âÀÓ °»ç(Àü·« ¸¶ÄÉÆÃ, ¿µ¾î °ÀÇ) µî ´Ù¾çÇÑ ºÐ¾ß¿¡¼ È°¾à ÁßÀÌ´Ù. ºñÁî´Ï½º Áß±¹¾î ½Ç·Âµµ ¶Ù¾î³ª 2010³âºÎÅÍ 2013³â±îÁö »óÇÏÀÌ ÅüÁö´ëÇп¡¼ °´¿ø ±³¼ö·Î 3³â µ¿¾È ±¤°í Ç÷¡´× ¼ö¾÷À» ÁøÇàÇß´Ù.
Àú¼·Î´Â ¡º¸¶ÄÉÆà ¿µ¾î ±³°ú¼¡»(¼¾µ§Ä«À̱â) µîÀÌ ÀÖ´Ù.
PART 1 ºñÁî´Ï½º ¿µ¾î À̸ÞÀÏ¡¤Ã¤ÆÃÀÇ Áß¿ä Æ÷ÀÎÆ® 21ºñÁî´Ï½º À̸ÞÀÏ 22ºñÁî´Ï½º ¿µ¾î À̸ÞÀÏÀÇ ±âº» ¿øÄ¢°ú ½ºÅ¸ÀÏ 23ºñÁî´Ï½º ¿µ¾î À̸ÞÀÏÀÇ ±âº» ¿øÄ¢ 24ºñÁî´Ï½º ¿µ¾î À̸ÞÀÏÀÇ ±âº» ½ºÅ¸ÀÏ 27ºñÁî´Ï½º ¿µ¾î À̸ÞÀÏÀÇ ±âº» ±¸¼º 33äÆäý¸Þ½ÅÀúÀÇ ±âº» ±¸¼º 34ºñÁî´Ï½º ÇöÀå¿¡¼ À̸ÞÀÏ°ú äÆÃÀ» ±¸ºÐÇؼ ¾²´Â ¹ý 35ºñÁî´Ï½º ÇöÀå¿¡¼ ¾²´Â äÆäý¸Þ½ÅÀú 36Column ¨ç ºñÁî´Ï½º ¿µ¾î À̸ÞÀÏÀº ´ÜµµÁ÷ÀÔÀûÀ¸·Î ½á¾ß Çϳª¿ä? 38PART 2 ºñÁî´Ï½º ¿µ¾î À̸ÞÀÏ 80 39CHAPTER 1 »ç¿Ü 41 001 °ßÀû ÀÇ·Ú_ Requesting a Quote 42 002 ÀÚ·á ¿äû_ Requesting Reference Materials 44 003 ¿ìÆí¹° ¼ö·É È®ÀÎ ¿äû_Requesting a Receipt of Mail Confirmation 46 004 ºÎÀç ¾Ë¸² ¸Þ½ÃÁö_Notifying of an Absence 48 005 ȸÀÇ¡¤À̺¥Æ® ÃÊ´ë_Invitation to a Business Meeting 50 006 ÃÊ´ë ¼ö¶ô_Accepting an Invitation 52 007 ȸÀÇ ³»¿ë Á¤¸®_Meeting Follow-up 54 008 ȸÀÇ Ãë¼Ò_Meeting Cancellation 56009 ¿¬¼³ ÀÇ·Ú °ÅÀý_Declining an Invitation to Speak 58 010 ¸¶°¨ÀÏ ¿¬Àå ¿äû_Requesting a Deadline Extension 60 011 ÀÔÂû ÀÇ·Ú_Requesting Bids 62012 °Å·¡ Á¾·á ¾Ë¸²_Contract Termination Notice 64 --¹Ù²ã ¾µ ¼ö Àִ ǥÇö 66 CHAPTER 2 ¾à¼Ó 79013 ÃëÀç ¿äû_Requesting an Interview 80 014 Ãâ¼® ¿¬¶ô_Attendance Notification 82015 ¾à¼Ó ¼ö¿ë_Making an Appointment 84016 ¾à¼Ó Ãë¼Ò_Canceling an Appointment 86--¹Ù²ã ¾µ ¼ö Àִ ǥÇö 88CHAPTER 3 ¼¼ÀÏÁî 93017 »ç¾÷ ¼Ò°³_Business Introduction 94018 óÀ½ ¸¸³ª´Â »ó´ë¿ÍÀÇ ¼¼ÀÏÁî 1_Requesting a Sales Meeting 1 96019 óÀ½ ¸¸³ª´Â »ó´ë¿ÍÀÇ ¼¼ÀÏÁî 2_Requesting a Sales Meeting 2 98020 ÁÖ¹® È®ÀÎ_Confirming an Order 100021 ±ä±Þ ¹ß¼Û ¿äû_Urgent Delivery Request 102022 ½Å±Ô °è¾à¿¡ ´ëÇÑ °¨»ç Àλç_Expressing Appreciation for a New Contract 104023 ±¸¸Å¿¡ ´ëÇÑ °¨»ç Àλç_Expressing Appreciation for an Order 106024 ÁÖ¹® Ãë¼Ò_Order Cancellation 108025 ±âÇÑ ÇÑÁ¤ ÇÒÀÎ ¾È³»_Notifying of a Limited-time Discoun 110t026 ȸÀÇ ÈÄ ¿¬¶ô_Contacting After a Meeting 112027 ÀÀ´äÀÌ ¾øÀ» ¶§ ÇÏ´Â ´ëó ¿¬¶ô_Requesting a Response 114 028 °ü°è Çü¼ºÀ» À§ÇÑ ¸ÞÀÏ_ Mailing to Build a Relationship 116 029 ¸¸³ Àû ÀÖ´Â »ç¶÷¿¡°Ô ÇÏ´Â ¿¬¶ô_ Mailing after a Networking Event 118 030 °¡°Ý Àλó ¾Ë¸²_Informing of a Price Increase 120 031 »õ·Î¿î ´ã´çÀÚ ¼Ò°³_Introducing a New Point of Contact 122--¹Ù²ã ¾µ ¼ö Àִ ǥÇö 124 CHAPTER 4 °¨»ç¡¤ºÒ¸¸¡¤»ç°ú 139 032 Çù·Âȸ»ç¿¡ º¸³»´Â °¨»ç Àλç_Expressing Appreciation for One¡¯s Cooperation 140 033 ¸®´õ½Ê¿¡ ´ëÇÑ °¨»ç Àλç_Expressing Appreciation for One¡¯s Leadership 142 034 µ¿·á¿¡°Ô º¸³»´Â °¨»ç Àλç_Expressing Appreciation to a Colleague 144 035 Á÷¿øµé¿¡°Ô º¸³»´Â ¿¬¸» Àλç_Sending Holiday Greetings 146 036 ¾÷¹« Áö¿¬¿¡ ´ëÇÑ ºÒ¸¸ Ç¥Çö_Complaining about Project Progress 148 037 ȯºÒ Áö¿¬¿¡ ´ëÇÑ ºÒ¸¸ Ç¥Çö_Demanding a Refund 150 038 °í°´¿¡ ´ëÇÑ Å¬·¹ÀÓ Á¦±â_Complaining about a Client 152 039 »ó»ç¿¡°Ô ÇÏ´Â ºÒ¸¸ Åä·Î_Complaining about a Colleague 154 040 ½Ç¼ö¿¡ ´ëÇÑ »ç°ú_Apologizing for a Mistake 156 041 Á¦Ãâ Áö¿¬¿¡ ´ëÇÑ »ç°ú_Apologizing for Failing to Meet a Deadline 158--¹Ù²ã ¾µ ¼ö Àִ ǥÇö 160CHAPTER 5 »ç³» 171042 ¼ÛÀå È®ÀÎ ¿äû_Requesting to Check an Invoice 172043 ¼Ò¾× Çö±ÝÀÇ ½ÂÀÎ ¿äû_Requesting for Approval of Small Amounts of Cash 174044 ÀüÈ¡¤¿µ»ó ȸÀÇ ¿äû_Requesting to Join a Conference Call 176045 ȸÀÇ ÀÏÁ¤ º¯°æ_Rescheduling a Meeting 178046 ¼³¹® Á¶»ç ÀÇ·Ú_Requesting Survey Participation 180047 ÀÛ¾÷ °á°ú¹°¿¡ ´ëÇÑ °¨»ç Àλç_Expressing Appreciation Over the Results of One¡¯s Work 182048 Àü±Ù Èñ¸Á_Requesting a Transfer 184049 »ó»ç¿¡°Ô ÇÏ´Â ¹Ý´ë ÀÇ»ç Ç¥Çö_Expressing Disagreement with a Boss 186050 Á÷Àå ³» ±«·ÓÈû¿¡ ´ëÇÑ Ç×ÀÇ_Complaining about Harassment 188051 º´°¡ ½Åû_Requesting a Sick Day 190052 ÀÔ¿øÇÑ µ¿·á À§·Î_Comforting a Hospitalized Coworker 192053 µ¿·á °¡Á·¿¡ ´ëÇÑ ¾Öµµ Ç¥Çö_Expressing Condolences to a Colleague 194--¹Ù²ã ¾µ ¼ö Àִ ǥÇö 196CHAPTER 6 ä¿ë¤ýÀÌÁ÷ 209 054 ÀÏÀÚ¸®¿¡ °üÇÑ ¸é´ã ¿äû 1_Requesting a Meeting about a Job 1 210 055 ÀÏÀÚ¸®¿¡ °üÇÑ ¸é´ã ¿äû 2_Requesting a Meeting about a Job 2 212 056 Ãë¾÷À» À§ÇÑ ÀÎ¸Æ Çü¼º_Networking for a Job 214 057 °æ·Â¿¡ °üÇÑ Á¶¾ð ¿äû_Asking for Career Advice 216 058 ÁöÀÎÀÇ ¼Ò°³_Introduction from an Acquaintance 218 059 ÀÎÀç Ãßõ_Recommending a Competent Worker 220 060 ÇÁ¸®·£¼ Ãßõ_Recommending a Freelancer 222 061 ÀÎÅϽʿ¡ ´ëÇÑ °¨»ç Àλç_Expressing Appreciation for an Internship Opportunity 224 062 ¸éÁ¢ ¿äû_Requesting a Job Interview 226 063 ¸éÁ¢ Ãâ¼® È®ÀÎ_Confirming Attendance of an Interview 228 064 ¸éÁ¢ ÈÄ ¿¬¶ô_Following-up after an Interview 230 065 Áö¿øÀÚ¿¡°Ô º¸³»´Â ºÒÇÕ°Ý Å뺸_Sending a Notification of Rejection to a Job Candidate 232 066 ä¿ë Á¦¾È ¼ö¶ô_Accepting a Job Offer 234 067 ä¿ë Á¦¾È °ÅÀý_Declining a Job Offer 236 068 Ãßõ¿¡ ´ëÇÑ °¨»ç_Expressing Appreciation for a Referral 238--¹Ù²ã ¾µ ¼ö Àִ ǥÇö 240CHAPTER 7 Àλç(ìÑÞÀ) 257069 ½ÅÀÔ »ç¿ø ±³À° ¿äû_Requesting to Train a New Hire 258070 ½ÅÀÔ »ç¿ø ȯ¿µ Àλç_Welcoming a New Hire 260071 »ó»ç¿¡°Ô º¸³»´Â »çÁ÷ ¸ÞÀÏ_Sending a Letter of Resignation 262072 »çÁ÷¼ ¼ö¸®_Accepting a Resignation 264073 µ¿·áµé¿¡°Ô º¸³»´Â »çÁ÷ ¾Ë¸² ¸ÞÀÏ_Sending a Notice of Resignation to Coworkers 266074 µ¿·á¿¡°Ô »çÁ÷ »ç½ÇÀ» ÀüÇÏ´Â ¸ÞÀÏ_Informing a Colleague about One¡¯s Resignation 268075 ÀÌÁ÷À» À§ÇÑ »çÁ÷_Resigning to Change Jobs 270076 Á¤³âÅðÀÓ_Retirement 272077 °³ÀÎ »çÁ¤¿¡ ÀÇÇÑ »çÁ÷_Resigning due to Personal Reasons 274078 ÇØ°í ÅëÁö_Notifying of Dismissal 276079 ±Ù¼Ó ÃàÇÏ_Congratulating One¡¯s Continuous-Service 278080 ½ÂÁø ¾Ë¸² ¸ÞÀÏ_Notifying of One¡¯s Promotion by Mail 280 --¹Ù²ã ¾µ ¼ö Àִ ǥÇö 282 Column ¨è ¸ÚÀִ ǥÇöÀÌ ÇÊ¿äÇÒ±î¿ä? 296PART 3 ºñÁî´Ï½º ¿µ¾î äÆà 20 297CHAPTER 1 »ç³» 299 081 »ç³» ȸÀÇ¿¡ Á¶±Ý ´ÊÀ» ¶§ 300 082 ´çÀÏ È¸ÀǸ¦ Ãë¼ÒÇÏ°í ½ÍÀ» ¶§ 301 083 °í°´¡¤µ¿·á¿ÍÀÇ ¾à¼ÓÀ» Á¤ÇÒ ¶§ 302 084 ȸÀÇ Áß ¾ð±ÞµÈ Á¤º¸¿¡ ´ëÇØ ¹°¾îº¼ ¶§ 303 085 µ¿·á¿Í »ó´ãÇÏ°í ½ÍÀ» ¶§ 304 086 ȸ½Å Àüȸ¦ ºÎŹÇÒ ¶§ 305 087 äÆÃÀ¸·Î¸¸ ¿¬¶ôÇÒ ¼ö ÀÖÀ» ¶§ 306 088 ÀÏÀÌ ³¡³ ÈÄ ÇÑÀÜÇÏÀÚ°í ±ÇÇÒ ¶§ 307 089 ÇÁ·¹Á¨Å×À̼ÇÀÇ °á°ú¸¦ ¾Ë°í ½ÍÀ» ¶§ 308 090 ÇÁ·¹Á¨Å×À̼ÇÀÌ ³¡³ ÈÄ ¿¬¶ôÇÒ ¶§ 309 091 »ç³» À̺¥Æ®¸¦ Àç°øÁöÇÒ ¶§ 310 --¹Ù²ã ¾µ ¼ö Àִ ǥÇö 311 CHAPTER 2 »ç¿Ü 317 092 °í°´¿¡°Ô ÃàÇÏ Àλ縦 ÀüÇÒ ¶§ 318 093 ÀÌÁ÷À̳ª ½ÂÁøÀ» ÃàÇÏÇÒ ¶§ 319 094 °í°´¿¡°Ô À¯¿ëÇÑ Á¤º¸¸¦ ¾Ë·ÁÁÙ ¶§ 320 095 ȸÀÇ ÈÄ ¿¬¶ôÇÒ ¶§ 321 096 ¸¸³² ÈÄ ´ÙÀ½ ÀÏÁ¤À» Á¤ÇÒ ¶§ 322 097 ±ÞÇÏ°Ô ´çÀÏ »ó´ãÀ» ¿äûÇÒ ¶§ 323 098 ÇØ´ç ¹øÈ£·Î ¸Þ½ÃÁö¸¦ º¸³»µµ µÇ´ÂÁö È®ÀÎÇÒ ¶§ 324 099 ±ÙȲÀ» ¹°¾îº¼ ¶§ 325 100 »õÇØ Àλ縦 ÇÒ ¶§ 326 --¹Ù²ã ¾µ ¼ö Àִ ǥÇö 327 Column ¨é ½ÂÁø ÃàÇÏ ¸Þ¼¼Áö 333