“Creative Entrepreneurship by Design Thinking” is a book dedicated to future entrepreneurs and innovators (e.g., designers, engineers, and marketers) as well as students who are interested in entrepreneurship, innovation, or new ways of management.
Being a smart, competent entrepreneur or innovator requires a diverse set of practical and organizational knowledge about business, technology, and design. Accordingly, this book sets out to fulfill two objectives, namely, (1) to understand the multi-complex social and business problems and create new innovative product and service solutions via a design thinking approach, and (2) to develop a series of actual marketing, strategy, and financial statements on the design outcomes to help organizations survive in a competitive innovation market.

CHAPTER 1. CREATING BUSINESS IDEAS
CHAPTER 2. UNDERSTANDING CUSTOMERS: OBSERVATION
CHAPTER 3. UNDERSTANDING CUSTOMERS: INTERVIEW
CHAPTER 4. IDENTIFYING PROBLEMS AND INSIGHTS
CHAPTER 5. CREATING BUSINESS OPPORTUNITIES
CHAPTER 6. SOLUTION DEVELOPMENT





CHAPTER 7. DEVELOPING A MARKETING PLAN