'Wolf's Think Box'는 2020년 경제경영분야 베스트셀러 '변종의 늑대', 2021년 경제경영분야 베스트셀러 '진격의 늑대'의 저자로 유명한 글로벌 액셀러레이터 재단법인 넥스트챌린지의 김영록 대표(Rocky Kim)가 2021년부터 2년간 스타트업, 경제/경영, 사회/이슈를 주제로 작성한 에세이를 묶어놓은 책이다. 스타트업생태계 전문가로 활동하고 있는 김영록 대표의 날카롭고 다양한 시각을 눈여겨 볼 수 있는 책이다.

목차 Contens
Chapter 1 Start-up
#1 In-depth thoughts on youth entrepreneurship
#2 The Ten Commandements of Start-up
#3 How could Coupang succeed?
#4 How to receive Government Funding
#5 Local Creator Business
#6 Why should we pay attention to the 10 ASEAN countries?
#7 Start-up, Breakthrough For Small and medium enterprises
#8 The Advance of the Wolf
#9 What is 'Pivot' in a business?
#10 What is a ‘Good Start-up’?
#11 Why Start-ups hire more than Big Companies?
#12 The Advance of ‘Metaverse’
#13 Why Start-ups need to enter Singapore
#14 Relations between Large Companies and Start-ups
#15 Start- up and Accelerator Relationships
#16 The Digital Revolution that moves 100 years forward to 1 Year
#17 Next Challenge Foundation & Next Challenge University
#18 Daughter Goes to Singapore University as a Start-up
#19 What I felt through the Open Innovation of Big Companies
#20 Korean start-ups enter the Overseas Expansion [1]
#21 A Frozen Investment Market
#22 Enterprise- to-Start-up Investment and Coexistence
#23 Start-up's Financial Crisis
#24 Korean Start-ups enter the Overseas Expansion [2]
#25 Honeymoon between Large Companies and Start-ups
#26 2023, Start-up Prospects
#27 The Next Challenge's Growth Engine
#28 The Reason why there are No Unicorns in Local Cities in Korea
Chapter 2 Society & Issue
#29 The ones who laughs amid COVID-19 crisis
#30 Epidemics and Climate change
#31 What are disappearing and rising jobs in the post-Corona era?
#32 How to make a Fortune in the post-corona era?
#33 What is New Nomal?
#34 The Unprecedented end of work is coming to us!
#35 Opportunities for the Delivery service industry?
#36 Who are the winners of Humans and Robots?
#37 The Effects of Digital Media on Children
#38 Limitations of Real-Time Interpretation and Technology
#39 The accessibility of Knowledge and Experience
#40 Happiness index of Developed and Developing Countries
#41 Living On Another Plane
#42 Chicken Game in the Logistics Market
#43 Older Generation vs. MZ Generation
#44 About Technology and Humanities
#45 Big data is the Key to the Future
#46 What is ‘Metaverse’? [1]
#47 What is ‘Metaverse’? [2]
#48 The Influence of INFLUENCER
#49 About the Minimum Wage
#50 MZ Generation
#51 You have to meet a Good Person
#52 Thoughts on the Digital New Deal and the Green New Deal
#53 About youth employment, which has become difficult due to COVID
#54 A Time when Diversity is Important
#55 About stocks in the COVID-19 era
#56 A Deteriorating Labor Market
#57 A.I vs Human, who's Fairer?
#58 High Touch & High Concept
#59 The Power of Open Markets and Platforms
#60 The Tears of Self-Employed Owners
#61 The Reason why "Yanolja" received 2 trillion won in investment
#62 Government Regulation and Unemployment
#63 A Conflict between Employers and Workers
#64 How to Prepare for Climate Change
#65 Soaring Prices In Real Estate
#65 Soaring Prices In Real Estate
#67 Why Life in Big Cities is getting Worse
#68 About 'ESG'
#69 A Rapid Increase in Single-households
#70 The Appearance of Korean-style "Amazon Go"
#71 Is Kakao Innovation? Is it exclusive?
#72 Suicide and Extreme Situation of Self-employed Owners
#73 Robot Dogs Became Night Guards
#74 The Longing for Open Market
#75 Big Blur phenomenon
#76 With Corona is Approaching
#77 Polarization intensified by COVID-19
#78 How "Squid Game" became Popular
#79 The End of the Earth 300 Years Later
#80 High Expectations for 'With Corona'
#81 K-Wave
#82 Halloween Day
#83 People preparing for Retirement
#84 Netflix vs Disney Plus
#85 New Samsung's Super Gap
#86 The Reason why People are crazy about Starbucks
#87 What is a Good Quality job?
#88 The Role and Direction of Large Enterprises
#89 A Time of Chaos
#90 Job Polarization in the Digital Age
#91 Is 'Omicron' a Blessing?
#92 COVID-19 Phenomenon[1] - Workplaces
#93 About the Anticonvulsant Movement
#94 the Pinnacle of Online Communication
#95 Changes in the Private Education Market
#96 Expansion of Free-Education
#97 Limitations and Improvements of Public Education in Korea
#98 Russia-Ukraine War
#99 Middle-aged Digital Literacy
#100 The World is paying attention to Climate Change
#101 Capitalism is like Capitalism
#102 Bubble of Metaverse & NFT
#103 Vietnam is still one of the Attractive Countries
#104 The Light and Darkness of Dawn Delivery
#105 What is the Best Time for you to start a Start-up?
#106 The World Is Crazy About K-Wave
#107 Capitalism vs Socialism
#108 What is ‘Super-Connectedness’?
#109 The Rapid rise of Digital Workers
#110 About 'IMMERSED'
#111 Realization from Kakao's Breakdown
#112 About Policies and Markets
#113 The Need for New Digital Policies and Regulations
#114 The Professionalism of Public Servant
#115 The Valley of Death Again
#116 Hyper- personality Speaks off War of All Against All
Chapter 3 Management & Economy
#117 Problems with In-house Ventures in Midsize Businesses and Larg
#118 In terms of a startup's perspective, Who is a powerful employe
#119 The Power of Wealth : Platform
#120 What is better Life?
#121 What does CEO have to be like?
#122 what does the CEO Think about ‘WFH’?
#123 What should I do to activate Job?
#124 The Way 'TESLA' makes Money
#125 Who is more Important, CEO or his employees?
#126 About Economic Freedom
#127 The 2nd Super Coupang
#128 The Importance of Teamwork and Leadership
#129 The Secret to bringing LUCKY
#130 Importance of Corporate Culture
#131 Small Businesses Facing Survival Threats