머리말학부과정을 통해 학습한 전공의 지식과 기술을 종합해 산업체 또는 지역사회에서 제시한 문제를 해결하면서, 전공은 물론 전공 외의 역량도 함께 함양할 수 있는 통합적 학문(integrative discipline) 프로젝트형 교과과정이 바로 캡스톤디자인이다. 구체적으로, 학생이 산업현장에서 만나는 문제 해결 능력을 기르기 위해 가상 프로젝트를 설정하고 대학에서 배운 지식을 이용하여 기획, 설계, 제작의 전 과정을 수행함으로써, 산업현장 수요에 적합한 기술 · 제품 · 서비스의 창조적 설계와 문제 해결 능력, 다학제간 융합적 사고와 지식을 갖추도록 교육하는 창의종합설계 프로그램이다.본서에서는 캡스톤디자인에 참여하는 학생들이 보다 더 실제적이고 산업현장에서 필요로 하는 결과물을 도출할 수 있도록 돕기 위해 디자인씽킹 등 비즈니스 관점에서 방법론을 설명하였으며, 4차산업혁명, ESG, 소비자지향 등의 재무적 비재무적 분석을 포함한 실제 사례 분석을 제시하였다. 이번에 출간되는 제2판의 가장 큰 특징은 기존의 체계를 유지하면서 캡스톤디자인 방법론, 문제해결 프로세스, 수행단계를 보강하였고, 사례분석마다 장으로 구분하여 보강 또는 업데이트하였다는 점이다. 따라서 캡스톤디자인의 기본개념을 이해하고 프로젝트를 수행하기 위한 학습서로서 학생들에게 큰 도움이 될 것으로 생각한다.해외대학에 비해 다소 늦게 교육부의 LINC사업으로 시작된 캡스톤디자인 교과목이 대학의 전공교육과정으로 확대 발전하여 이제는 LINC3.0사업에서도 중요한 역할을 담당하고 있다. 본서가 캡스톤디자인에 참여하는 학생들을 비롯하여 교수자에게도 리버럴 아츠(liberal arts)적 창의종합설계에 실질적인 도움이 되기를 기대한다.본서를 개정하는 과정에서 박영사의 안종만 회장님과 안상준 대표님, 임재무 전무님, 탁종민 대리 및 임직원 여러분은 기획과 출판에 정성을 다해주셨다. 이 자리를 빌려 깊은 감사를 드린다. 아직도 남아 있는 부족한 부분은 전적으로 저자의 책임이며, 앞으로도 꾸준히 개선해 나갈 것을 약속한다.2023년 3월김흥수
고려대학교 융합경영학부 교수
LIFETIME Acceptance into Who’s Who in the World
2018년, 2019년, 2020년 Marquis Who’s Who in the world listee
International Association of Valuers, Analysts and Consultants(Salt Lake City, USA)
국가공무원(행정고시, 7급) 및 국가고시 출제 채점위원
교육부 대학재정지원사업 평가컨설팅위원 및 한국연구재단 심사평가위원
주요저서
2015년 5월 「융·복합 창업교육 교과과정 개발에 관한 연구」, 한국디지털정책학회, 디지털융복합연구
2015년 8월 「A Study on Valuation of Trademarks」, Indian Journal of Science and Technology, Vol 8(19)
2016년 9월 「지식재산권 활성화를 위한 기업상표권 가치평가 모형 개발」, 한국디지털정책학회, 디지털융복합연구
2016년 12월 「Process-oriented Algorithm Entrepreneurship Curriculum Design」, Indian Journal of Science and Technology, Vol 9(46)
2017년 12월 「Valuation of Intellectual Property for Investment in Kind」, International Journal of Applied Business and Economic Research, Volume 15(25)
2017년 12월 「Trademark Valuation for Revitalization」, International Journal of Applied Business and Economic Research, Volume 15(25)
2018년 10월 「Valuation of Strategic Objectives for Estimating Transaction Value for Licensing and Enhancing Corporate Value」, International Journal of Pure and Applied Mathematics, Volume 120(6)
2020년 8월 「A Study on Calculation of Contribution to Intangible Assets for Successful Commercialization of Start-up Companies」, ICCT 2020
2020년 8월 「Bio Research Institute companies’ intellectual property transfer and commercialization valuation」, ICCT 2020
2005년 9월 『무형자산 가치평가론』, 부연사
2008년 2월 『자산경제론』, 시그마프레스
2008년 9월 『감정평가론』, 시그마프레스
2013년 9월 『창업과 비즈니스』, 한국학술정보
2014년 12월 『기술경영과 전략』, 조선대학교
2019년 1월 『성공창업과 금융』, 박영사
제 1 장 ∥ 캡스톤디자인 알아보기캡스톤디자인의 정의····························································5캡스톤디자인의 핵심역량······················································7캡스톤디자인의 필요성 및 교육의 특성··································7캡스톤디자인의 유형····························································8캡스톤디자인 운영 프로세스················································101 캡스톤디자인 과제도출················································· 102 캡스톤디자인 방향·······················································113 캡스톤디자인 세부 운영방안··········································114 비즈니스연계 캡스톤디자인 사업계획서 수록사항·············· 12캡스톤디자인 단계별 진행 프로세스·······································13제 2 장 ∥ 캡스톤디자인 방법론디자인씽킹·····································································191 개요··········································································192 프로세스···································································· 223 디자인 씽킹의 필요역량················································ 254 디자인 씽킹을 통한 성공창업 프로세스························· · 265 디자인 씽킹을 통한 성공창업 사례·································· 27팀빌딩···········································································311 팀빌딩 찾기································································ 312 팀빌딩 진행방법·························································· 313 ‘아리스토텔레스’ 프로젝트············································ 324 팀빌딩 향상을 위한 실전 팁··········································· 35아이디어 도출··································································371 명목집단법(Nominal Group Technique)······················ 372 브레인라이팅(Brainwriting)········································· 383 시각자극법(Visual Stimulation)··································· 404 디딤돌······································································· 415 갤러리워크(Gallery-Walk)··········································· 42팀 의사결정····································································431 멀티보팅(Multi-Voting)·············································· 432 의사결정 그리드(Decision Grid)··································· 443 커뮤니케이션(Communication)··································· 45제 3 장 ∥ 캡스톤디자인 문제해결 프로세스문제의 탐색단계·······························································571 능동적인 마인드와 문제인식 가지기································572 정보 수집하기·····························································583 내부환경 분석하기·······················································584 외부환경 변화를 모니터링하기·······································585 고객니즈를 분석하기····················································586 경쟁사의 동향을 분석하기·············································597 이해관계자 분석하기····················································598 벤치마킹 하기·····························································59문제의 특성분석단계··························································761 문제의 본질 분석하기··················································· 762 문제의 원인 찾기························································· 763 문제에 숨어 있는 가정 분석하기·····································774 문제에 관련한 관점과 프레임 분석하기····························77문제의 결정단계·······························································851 문제의 해결 여부 결정하기············································852 문제의 해결목표와 계약조건 결정하기·····························853 평가 기준과 평가 방법 결정하기·····································854 문제 정의하기····························································· 86아이디어 개발단계····························································911 과거방법 활용하기·······················································912 그룹으로 개발하기·······················································913 목표속성 만족시키기···················································· 924 아이디어 변형하기······················································· 925 아이디어 공격하기······················································· 926 문제의 범위 변화시키기················································ 927 가정에 도전하기·························································· 928 새로운 관점으로 보기··················································· 939 유추하기···································································· 9310 연상하기···································································· 93아이디어 결과추정단계····················································· 1141 아이디어 구조화하기·················································· 1152 아이디어 결과 예측하기·············································· 1153 아이디어 위험 추정하기·············································· 1154 아이디어 리스크 프로파일링하기·································· 115아이디어 선택단계·························································· 1241 아이디어 순위 결정하기·············································· 1242 아이디어 심층적 분석하기··········································· 1243 아이디어 최종 선택하기·············································· 1254 아이디어 동의 구하기················································· 125아이디어 실행단계·························································· 1321 아이디어 실행계획 수립하기········································ 1322 아이디어 통제계획 수립하기········································ 1323 아이디어 실행하기····················································· 1334 아이디어 미래문제에 대비하기····································· 133제 4 장 ∥ 캡스톤디자인 수행 단계과제선정······································································ 1571 과제발굴·································································· 1572 과제선정·································································· 1583 고객정의·································································· 1584 고객요구조사···························································· 1625 시장조사(Market Research, 기존제품 및지식재산권 현황조사)················································· 1646 과제기술서 작성························································ 172과제연구······································································ 1731 핵심가치(Core Value) 발굴········································ 1732 현장타당성 조사························································ 1743 1차 프로토타입 제작·················································· 1784 비즈니스모델 캔버스 작성··········································· 180과제해결······································································ 1831 창의적 아이디어 도출················································· 1832 창의적 과제해결을 위한 아이디어 도출 방법론················ 1863 캡스톤디자인 작품의 가치 차별화 포인트 찾기(브랜드화 방안·)····187프로젝트 성과 발표························································· 1941 블랭크 차트(Blank Chart)를 활용한 발표자료 준비········· 1942 설득력 있는 발표를 위한 방법······································ 195프로젝트 평가································································ 1961 평가표····································································· 1962 동료팀 평가······························································ 197제 5 장 ∥ 캡스톤디자인 사례 분석(1)- 빅데이터를 통한 수요예측과 챗봇을 통한 재고자산 회전률 증가 사업 -초록············································································ 206챗봇············································································ 2071 챗봇의 정의······························································ 2072 본 사업의 유형·························································· 211빅데이터······································································ 2111 창업배경과 사업의 개념·············································· 2122 기술적 배경······························································ 2133 시스템의 구성··························································· 2144 환경분석·································································· 2175 비즈니스 모델분석 및 사업 타당성 분석························· 2196 마케팅 실행전략························································ 2227 조직 및 인력 계획······················································ 2248 재무관리 계획··························································· 2279 사업화 추진 계획······················································· 23210 결론········································································ 234제 6 장 ∥ 캡스톤디자인 사례 분석(2)- 3D 프린팅기술과 전통제화기술을 결합하여 맞춤형 수제 등산화 제작 판매 -1 배경 및 요약····························································· 2402 사업의 개념 소개······················································· 2403 환경분석·································································· 2434 사업 타당성 분석······················································· 2545 마케팅 계획······························································ 2666 사업화 추진일정························································ 2727 부록········································································ 273제 7 장 ∥ 캡스톤디자인 사례 분석(3)- Retraho 레트라호 사업보고서 -1 개요········································································ 2822 시장환경분석···························································· 2833 사업 타당성 분석 : 시장성··········································· 2934 업사이클링 브랜드 ‘Retraho 레트라호’························· 2965 제품 및 서비스, 공급방안············································ 2966 마케팅 계획······························································ 2977 사업운영계획···························································· 2988 재무계획·································································· 2999 향후 사업 추진 및 위기 대응 계획································· 299제 8 장 ∥ 캡스톤디자인 사례 분석(4)- ‘홈리스’를 대상으로 한 ‘DIY입욕제 키트를 제작하는’ 사회적기업 -서론············································································ 3081 사업 목적································································· 3082 배경, 선행연구·························································· 312본론············································································ 3171 사업아이템 소개, 특징················································ 3172 마케팅 방안······························································ 3203 사업 분석································································· 325결론············································································ 3301 향후 프로그램 진행···················································· 3302 예상 위기 및 대응······················································ 339제 9 장 ∥ 캡스톤디자인 사례 분석(5)- 라이브 커머스 소비자 지향 -캡스톤디자인································································· 3511 캡스톤디자인 동기····················································· 3512 캡스톤디자인 목표····················································· 352문제 인식····································································· 3521 개선 과제 선정·························································· 3522 개선 과제 동향 파악··················································· 3533 개선 과제 이슈 조사 ·················································· 3534 여론 조사································································· 356시장 조사····································································· 3571 현재 시장 조사·························································· 3572 해외 시장 조사·························································· 359개선안 제시·································································· 3621 법안 사각지대 파악 ··················································· 3622 개선안 제안······························································ 362기대 효과····································································· 3641 소비자 기대 효과 ······················································ 3642 장기적 기대 효과······················································· 364제 10 장 ∥ 캡스톤디자인 사례 분석(6)- 컴퓨터비전(HOI)을 활용한 홈 CCTV 위험 알림서비스 -배경 및 요약·································································· 3701 본 사업의 유형·························································· 3702 창업 배경 및 동기······················································ 370사업의 개념 소개···························································· 3701 사업 아이템 개요······················································· 3702 사업의 목적······························································ 3713 ESG········································································ 371환경 분석····································································· 3731 시장 환경 분석·························································· 3732 기술적 환경 분석······················································· 3773 STP 분석································································· 3784 마이데이터 보안 및 관리············································· 380기술적 배경·································································· 3811 컴퓨터 비전(Computer Vision)·································· 3812 HOI(Human Obejct Interaction)······························ 3853 홈 CCTV································································· 387시스템 구성·································································· 3881 용도 및 대상에 따른 분류············································ 3882 홈 CCTV 핵심 기능 개요············································ 3903 모바일 알림서비스····················································· 390사업 아이템 알고리즘······················································· 3911 데이터 수집 및 분류··················································· 3912 객체 탐지 알고리즘···················································· 3923 위험 상황 인지 알고리즘············································· 406사업타당성 분석····························································· 4101 3C 분석··································································· 4102 SWOT 분석····························································· 412사업화 전략·································································· 4141 차별화 전략······························································ 4142 전략적 제휴······························································ 4143 사회취약계층 프리서비스············································ 416수익구조 분석································································ 4171 소요자금 및 재무제표 추정·········································· 4172 제품수명주기 및 수익성·············································· 4193 자금조달 및 매출 계획················································ 421사업화 추진 계획 및 기대효과············································· 4221 사업화 추진 계획······················································· 4222 잠재적 문제점 및 해결방안·········································· 4243 기대효과·································································· 424
