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ÁÖ¿ä³í¹®
±èº´¿ë(2023). °ü±¤Àü°ø ´ëÇлýÀÇ ¹®È­¿¹¼ú ¿©°¡È°µ¿ÀÌ °¨¼ºÁö´É°ú ¹®Á¦ÇØ°á¿¡ ¹ÌÄ¡´Â ¿µÇâ, °ü±¤ÁøÈ↓±¸, 11(3), 77-97.
À±µ¿È¯ ¡¤ ±èº´¿ë(2020). °ü±¤±³À°¿¡ °üÇÑ ¿¬±¸µ¿Ç⠺м®°ú °úÁ¦. °ü±¤Çבּ¸, 44(7), 125-146.
±èº´¿ë(2016). The Effects of Internal Marketing by Institutional Food Service Companies on Customer Value Co-creation Behaviors. °ü±¤Çבּ¸, 40(9), 11-33.
Kim, B. Y., Oh, H., & Gregorie, M. (2006). The effects of firms' relationship-oriented behaviors on firm performance: The case of the restaurant industry. Journal of Hospitality & Tourism Research, 30(1), 50-76.
Oh, H., Kim, B. Y., & Shin, J.H. (2004).Hospitality and tourism marketing: recent developments in research and future directions. International Journal of Hospitality Management, 23, 425-447.
Kim, B. Y., & Oh, H. (2004). How do hotel firms achieve a competitive advantage? International Journal of Contemporary Hospitality Management, 16(1), 65-71.
Kim, B. Y., & Oh, H. (2003). An integrated approach to strategic management for the lodging industry. International Journal of Hospitality and Tourism Administration, 4(2), 1-16
Kim, B. Y., & Oh, H. (2002). An extended application of importance-performance analysis. Journal of Hospitality and Leisure Marketing, 9(3/4), 107-125.