Fashion retailing where and how to purchse

“Have you been Seoul, Korea?” In Dongdaemun market, a popular destination in Seoul, many wholesalers are achieving great management performance with their unique fashion business strategies and marketing. This will be of interest to fashion retailers and buyers from all over the world, as well as influencers with big business dreams. In one word, this book is a friendly message sent as express mail to them. This book widely shares management technique for selling designer products that adapt to trends at low prices. The hottest Dongdaemun Fashion Cluster, where manufacturing and sales, is truly a world-class shopping mall.

Bong(Bong-sik) Sul is Advisor of SeoulClick and a Professor Emeritus, Chung-Ang University, Seoul, Korea

Prologue

Part 1. Fashion, Life Value, and Happiness

Fashion and Value of Life
Clothes make the Man
Fashion and Happiness
Fashion and Consumer Needs
Products, Speed, and Price

Part 2. Fashion and Entrepreneurship

Fashion and Entrepreneurship
From Opulence to Elegance
Fast Fashion and Market Failure
Flag of Fashion Revolution
Dongdaemun-style of Entrepreneurship

Part 3. Fashion and Supply-side Partnership

Dongdaemun Fashion Cluster
The Circle of Safety
Dokkebi Market
Supply Chain Management
Pearls in the Mud

Part 4. Fashion Design and Midas Touch

Designing and the Midas Touch
Designer as an Entrepreneur
Fashion Design and Craftsmanship
The Designing Rule of Conduct
Every day is a Fashion Show

Part 5. Fashion and Smart Factory of Sewing

Every Little Bit Helps
Smart Management of Factory
Swan Lake and Tears
Labor Productivity
Specialization and Outsourcing

Part 6. The Law of Scissors and Wholesaling
Fabric Market and Competitive Edge
The Law of Scissors
Fast Bind, Fast Find
The Flower and its Strength
Victory before the War

Part 7. Competition and Market Power

Pure Competitive Market
Competitiveness
Free Market Entry
Faster and Faster
Productivity and Market Power

Part 8. Quality Massage

Products, Products, and Products
Quality Message
Buyer Satisfaction Commerce
Nothing but Novelty
Sell them Confidence

Part 9. The Moment of Truth

Give and Take
The Moment of Truth
Ecology and Fashion Marketing
Finishing Strong is Epic
Mind over Matter

Part 10. What a Wonderful Marketplace

Phoenix Management
Merchant Prince’s Dignity
New Normal of Fashion Biz
Creative Destruction
Dongdaemun Fashion Revolution

Epilogue
Appendix : Fashion retailing, where and how to purchase