* 이 도서는 『바로 곁에 라캉』의 새로운 영문 버전(2025)입니다.

In the U.S., suicide deaths occur EVERY 11 minutes. ONE out of every HUNDRED deaths is due to suicide. The biggest reason we suffer from depression and anxiety is because we are not able to fulfill our desires. We gamble hoping to achieve financial success, we swipe hoping to gain sexual access but ultimately meet with failure. However, nobody asks the obvious question: Why do we desire? Is desire something real? Can we ever satisfy it completely?

Here's the thing: the human species have been desiring ever since civilization started. It is a human behavior embedded in our evolutionary instincts yet nobody really gets the grasp of what it is. If you do not know the drive behind your thoughts and actions, you cannot understand or see what is going on, let alone why you think the way you think. The 19 Principles of Desire will be a useful tool for you if you:

ㆍConstantly want to achieve something ? you are not fully satisfied even after accomplishing great things
ㆍOccasionally feel a sense of emptiness similar to existential crisis ? you feel an odd sense of lack which cannot be explained with words despite your needs being met
ㆍWant to figure out the drive behind important choices that you make ? i.e. career choice, partner choice and etc.

If you are one of the readers above, you will find insightful material in the book including:
ㆍWhy both Superman and Batman don't reveal their identities to their lovers
ㆍHow Coca-Cola managed to attract the whole world with basically no substance
ㆍHow 'Rabit's Foot' from Mission Impossible III drove the whole story forward while its content being completely ignored