“I have been running constantly. Although I wore a fancy tuxedo on stage, when I got off stage, I was ready to run and laced up my sneakers. There were days when I wore a fancy tuxedo to travel around the world, meet partners, and raise Korea's status, but on the days when I visited Asian countries and entered their lives, I wore the most comfortable shoes, sneakers. As a colleague who calls me ‘a tuxedo and sneakers’ said, I have been running like that for ten years wearing a tuxedo and sneakers. But I will not rest yet.” (from the text)

Every year, a festival is held in Korea where top models from 27 Asian countries gather in one place.
For Yang Eui-sik, who has traveled everywhere since 2006 for the “Asia Model Festival,” Asia is truly a runway. Many people evaluate him this way.

“This book contains his simple dreams, life, and future that he has patiently maintained as an explorer of the world of aesthetics, a strategist of mass industry, and a guru and leader of model international exchange.” (Daeyoung Lee, Dean of Graduate School of Arts, Chung-Ang University)
“With continuous, unseen efforts over a long period of time, Korea in the present era is expanding a new area called K-culture and receiving infinite love from people around the world. “At the center of it all is the Asia Model Festival.” (Lee Seon-jin, model and actor)
“He didn’t settle. Not satisfied with his success as a model, he sought to connect Asian beauties through fashion and beauty. The Asia Model Festival has established itself as a cultural platform that promotes Korea to Asia and connects Asia as a closer and friendlier neighbor to us.” (Lim Sang-gyun, CEO of Maekyung.com)
“He created the Korean Model Model Wave by creating a festival for Asian models, and now he is doing a great job of instilling self-esteem and the challenge of dreaming of Asian models. “I’m proud.” (Lee Sang-bong, fashion designer)

The steps of Yang Eui-sik, who wants to walk together rather than alone, using the vastness of Asia as a stage, are confident.
Let's listen to his story.

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Contents

Prologue : Tuxedo and sneakers

1. Dreaming of the Silk Road
The Ticket to Seoul
Modeling Becomes an Industry
A Runway Towards the World
From Models to Entertainers
The Shadows of the Modeling World, Deepening Concerns

2. I saw Asia
Now, Korea, K
Now is Asia's Time
The Asian model platform becomes a reality.

3. The Path for Models Leads to Korea
Festival of Asian Models: ??Asia Model Festival"
We are the “Face of Asia”
Leading the Culture and Art of Asia. ??Asia Open Collection”
"Asia Model Awards" at the Center of Entertainment
There is no model that isn't beautiful.
At the center of multiculturalism

4. Towards the world, into the future, and together
The world is ultimately heading towards multiculturalism
For the next generation and education
A new environment opened by media
We need a hub for the entertainment industry.

Epilogue : Asia at twenty and has a future.

Appendix : Asia Model Festival History